AI Insights · Timothy · April 2023
Top 5 Hypercasual Games on iOS in Europe: Q1 2023
An overview of the performance of the top 5 hypercasual games on the iOS platform in Europe during the first quarter of 2023, based on Sensor Tower data.
In the first quarter of 2023, the top 5 hypercasual games on the iOS platform in Europe showed varying trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance based on Sensor Tower data.
Bus Simulator: Ultimate from Zuuks Games experienced a steady decline in weekly revenue, starting at approximately $14.9K in late December and ending at around $10.4K by the end of March. Weekly downloads also showed a downward trend, peaking at 78K in the last week of December and decreasing to about 36.7K by the end of the quarter. Weekly active users saw a decline from 280K to 178K over the same period.
Baby coloring book for kids 2+ by Bimi Boo Kids Learning Games for Toddlers FZ LLC saw a decrease in weekly revenue, starting at $9.9K and ending at $6.3K. Weekly downloads fluctuated slightly but generally trended downward from 16.3K to 10.2K. The weekly active users also declined from 23.9K to 19K.
Athletics Mania: Track & Field from POWERPLAY MANAGER, s.r.o. had an interesting revenue pattern, with peaks and troughs throughout the quarter. Revenue started at $8.9K, dipped to $4.2K, and then ended at $11.1K. Weekly downloads were inconsistent, peaking at 5.8K in late February and dropping to just 510 by the end of March. Similarly, weekly active users showed fluctuations, starting at 7K and ending at 4.9K.
Makeover Studio: Makeup Games by LIHAO TECH CO., LIMITED maintained relatively stable weekly revenue, averaging around $6K throughout the quarter. Weekly downloads were highest at 151K in the first week of January, gradually decreasing to 45.7K by the end of March. Weekly active users remained robust, starting at 617K and ending at 543K.
Makeup Artist: Makeup Games by Beauty salon Studio saw a consistent decline in both weekly revenue and downloads. Revenue started at $6.4K and ended at $5.6K, while weekly downloads dropped from 18.6K to 4.3K. Weekly active users also saw a downward trend, starting at 50.6K and decreasing to 25.9K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
